About us

More Than a Training Provider.
A Healthcare Learning Ecosystem.

Since 2013, VMA has been on a mission to deliver cutting-edge, interactive learning experiences that equip healthcare professionals and students with enduring competencies, driving excellence in healthcare delivery and improving quality of life across the region.

About VMA
Our Story

Born from the Belief That
Learning Changes Healthcare.

In 2011, VMA was born from a simple but urgent insight: high-quality healthcare education was not equally accessible across Saudi Arabia. Geography, availability, and format were keeping professionals from the learning they needed to grow.

We set out to change that, building a platform that would bring clinical excellence and professional development to every healthcare practitioner, wherever they were. By 2013, VMA launched officially. By 2014, we were pioneering digital medical conference broadcasting in the region. By 2015, we were connecting over 100 hospitals during the MERS period.

In 2024, we launched our third strategic direction, From Teaching to Learning, a declaration that VMA's mission has always been bigger than content delivery. It is about transformation: of professionals, of institutions, and of the quality of healthcare itself.

2011
The Idea Was Born
Born from the need to make high-quality healthcare education equally accessible across Saudi Arabia.
2013
VMA Officially Launched
Launched as a healthcare learning platform for professionals and health sciences students across the Kingdom.
2014
Pioneering Digital Medical Broadcasting
Became one of the first platforms in the region to broadcast medical conferences digitally, expanding access beyond physical attendance.
2015
MERS Response, Connecting 100+ Hospitals
Connected over 100 hospitals during the MERS crisis, proving the power of digital medical education in critical moments.
2020
"Close from Afar", COVID Response
Launched free educational programs during COVID-19 under the initiative "Close from Afar" while expanding B2B services.
2021
300,000 Professionals
Reached approximately 300,000 healthcare professionals, a milestone reflecting VMA's growing role in the region's learning ecosystem.
2024
500,000+ & Third Strategy
Reached 500,000+ healthcare professionals and launched the third strategic direction: From Teaching to Learning.
Today
Leading the Regional Shift
VMA stands as a leading healthcare learning ecosystem in Saudi Arabia and the region, and the journey continues.
Our Purpose

The Vision, Mission &
Conviction That Drive
Everything We Build.

These are not marketing statements. They are the operating principles behind every course, every platform, every partnership, and every decision VMA makes.

Vision
Leading the regional shift from teaching to learning to empower healthcare practitioners and advance human health.
A transformation at scale, moving an entire region from content delivery to genuine, lasting professional growth.
Mission
To deliver cutting-edge, interactive learning experiences that equip healthcare professionals and students with enduring competencies.
Driving excellence in healthcare delivery and improving quality of life, not just for professionals, but for every patient they serve.
Brand Positioning
The trusted partner for healthcare professionals and students in Saudi Arabia.
Delivering innovative, accessible, and personalized learning experiences that empower professionals to excel in their careers and elevate healthcare quality of human life.
What We Stand For

Seven Values That
Shape Every Decision.

These values are not aspirational posters. They are the criteria we hold every program, every product, and every partnership to.

01
Trust
Built through 13 years of keeping our promise to healthcare professionals, consistently, credibly, and without compromise.
02
Integrity
We say what we mean, build what we promise, and measure what we claim. Every accreditation, every outcome, every engagement is held to the same standard.
03
Accessibility
VMA was born from the belief that high-quality healthcare education should be equally accessible, regardless of geography, schedule, or specialty.
04
Ease
Healthcare professionals have demanding lives. Every VMA experience is designed to remove friction, making the path to great learning as effortless as possible.
05
Quality
Clinical credibility is non-negotiable. Every piece of learning VMA delivers must meet the standards that healthcare professionals and accreditation bodies require.
06
Innovation
From pioneering digital medical conferences in 2014 to launching AI-enabled learning solutions today, VMA has always built ahead of where healthcare education needs to go.
07
Excellence
Not as a destination, but as a daily discipline. A 91.4% satisfaction rate is not a trophy, it is a commitment we renew with every program we build and every professional we serve.
Our People

Understanding Who
Healthcare Professionals
Truly Are.

"Health professionals are not just an audience. They are the physician who relieves pain, the nurse who offers comfort, the pharmacist who guides healing, and the specialist who completes the journey of care."

That is why professionals trust us to learn with confidence, and organizations trust us to reach them with relevance. VMA is built around their reality, their responsibilities, their growth, and the impact they create every day.

🩺
The Physician
Who carries the weight of diagnosis and the responsibility to never stop learning what could change a patient's outcome, demanding knowledge that is current, precise, and trustworthy.
💉
The Nurse
Present at the most vulnerable moments of care, deserving education that keeps pace with the complexity of their responsibilities and the trust placed in them by patients.
💊
The Pharmacist
Who guides healing through precision and evidence, requiring learning that reflects the clinical depth and scientific standards their expertise demands.
🔬
The Specialist
Who advances the boundaries of what care can achieve, and needs a learning ecosystem that matches the ambition and standards of their practice.
13 Years of Impact

The Numbers Behind
the Commitment.

500K+
Healthcare Professionals
13+
Years of Experience
1,000+
Subject Matter Experts
2M+
Educational Hours Delivered
40+
Institutional Partners
91.4%
Satisfaction Rate
The Ecosystem

One Mission.
Six Specialized Solutions.

VMA is not a single product. It is a growing ecosystem of purpose-built solutions, each designed for a specific dimension of healthcare learning, engagement, and capability development.

"Each solution stands alone. Together, they form something no individual product could achieve, a complete healthcare learning ecosystem."

Loyalty & Engagement
VMA Empower
Learning-based loyalty for healthcare companies.
Scientific Events
VMA Events
Accredited events that educate, not just gather.
Immersive Learning
VMA Retreat
Curated experiences for healthcare leaders.
Audience Engagement
VMA Connect
Precision reach to 500K+ verified professionals.
AI & Innovation
VMA Aynata
Building real AI capability for healthcare organizations.
Digital Platform
VMA Oreed
A complete institutional learning ecosystem.
Beginأبدأ

The Next Step in Healthcare Learning Starts Here.ابدأ الخطوة التالية في التعلم الصحي من هنا.

For professionals seeking to grow — and organizations building the capability of their teams and the trust of their audiences. VMA is the partner built for both.للممارسين الصحيين الذين يسعون إلى النمو، وللمؤسسات التي تبني قدرات فرقها وتعزز ثقة جمهورها؛ وجدت الأكاديمية لتكون الشريك الذي يخدم الطرفين.

For Professionalsللممارسين الصحيين

Start Learning Todayابدأ التعلم اليوم

Browse courses, programs, and certifications.تصفح الدورات والبرامج والشهادات.
For Organizationsللمؤسسات

Talk to Our Teamتحدث إلى فريقنا

Strategy sessions, proposals, and partnership briefings.جلسات استراتيجية، وعروض، ومناقشات شراكة.
Advisoryاستشارات

Request a Consultationاطلب استشارة

Capability, communication, curriculum, and accreditation.في القدرات، والتواصل، والمناهج، والاعتماد.